Glossary Term
Opportunity Solution Tree
A visual map, popularised by Teresa Torres, that links a desired outcome to the customer opportunities (needs and pain points) that could drive it, and each opportunity to possible solutions and experiments. It keeps the team from jumping from goal straight to a favourite feature.
Example: The outcome is "increase trial-to-paid conversion". Interviews reveal three opportunities: setup is confusing, value takes too long to appear, and pricing is unclear. The team tests small solutions for each before committing to a big onboarding rebuild.
Build a roadmap tied to outcomes
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