Framework · Template
Turn a fuzzy idea into a testable business model on one page. Use the free Lean Canvas guide and template — or have me facilitate one with your team.
The Lean Canvas is a one-page business model that captures problem, solution, customers and economics — this guide and template help you fill one in, with optional facilitation for teams.
Who this is for
The problem
Nobody reads it, and the core model is buried somewhere on page nine.
Without the full picture on one page, the gaps and contradictions stay hidden.
The riskiest guesses go unspoken — and untested — until they cost you.
What you get
The whole business idea visible at a glance.
The riskiest guesses named, so you can go and test them.
Everyone looking at, and arguing about, the same picture.
A clear map of what to prove before you build.
How it works
Who has the problem, and how badly.
What you offer and why it matters.
How you reach people and make money.
What it takes to run, and how you know it works.
Deliverables
A one-page template, adapted by Ash Maurya from the Business Model Canvas, that captures the nine core parts of a business idea — problem, customer segments, unique value, solution, channels, revenue, costs, key metrics and unfair advantage — so you can see and test the whole model fast.
The Lean Canvas is tuned for early-stage startups: it swaps some enterprise-focused blocks for problem, key metrics and unfair advantage, which are the things that actually make or break a new venture.
Yes — the template, guide and worked example are free to use. Paid facilitation is available if you want me to run the session with your team.
Yes. I facilitate Lean Canvas sessions for founding teams and product groups — remote or in person — and leave you with a completed canvas and a list of assumptions to test.
A rough first draft takes about 30 minutes. The value then comes from testing the riskiest assumptions and refining it as you learn.
Grab the template, or book a session to build your Lean Canvas together.
