Glossary Term
Activation Rate
The share of new sign-ups who reach the first moment of real value, the point where they do the thing the product exists for. It sits between acquisition and retention, and it is usually where most new users are quietly lost.
Example: A scheduling app defines activation as "sent a booking link that someone used." Of 1,000 weekly sign-ups, 220 get there, so activation is 22%. The team works on that step before buying more traffic, because every extra visitor meets the same drop-off.
Where activation sits in pirate metrics (AARRR)
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